Barbi Ares is an Argentinian digital fashion and character artist harnessing the power of 3D and AI.
Her work moves between fantasy and reality, creating images that seem to emerge from a dream filled with intense emotions. As a visual storyteller, she works with bold color choices, sculptural shapes, and dramatic details, each creation is a performance, where the characters inhabit worlds charged with meaning.
Her work stands out for combining fashion and storytelling in a way that creates stories where emotions are always on the surface where dreams and reality merge.
In her style, elements of the past and future merge as a fusion of the timeless, where fashion evoke classical eras reinterpreted with contemporary sensitivity. Fantasy is ever-present, challenging convention and drawing the viewer into a universe of glamour, mystery, and surrealism, where fashion becomes both an aesthetic statement and an emotional expression.
Her works have been exhibited in different events and galleries worldwide, from Wonder Fair 5.0 during Miami Art Basel 2022, Coucool Festival 2023 in Paris, Neal Gallery in Xidan Joy City 2023 in Beijing to Digital Fashion Week 2024 in NYC and London.